When Google drops and
ChatGPT
cites competitors, Surgbly shows what to fix first.
Surgbly investigates your rankings, AI citations, and crawler access, then classifies why visibility weakened. The finding becomes a Fix Pack, a Platform Task, or an Influence Plan, and Surgbly reruns the check to see whether it worked.
Start read-only. Nothing on your site changes until you approve it.
- DetectScanning
Product schema is missing from 18 product pages.
- DiagnoseClassifying
A CMS update stripped the JSON-LD block.
- FixDrafting
Fix Pack: restore Product schema on the template.
- DeployQueued
Shipping the change through the connected CMS.
- VerifyChecking
Re-crawling the pages to confirm the schema is live.
- MeasureNot cited
Citation rate on the tracked prompt.
Detail
The product
Monitoring, fixing, and the work you can only influence.
Rankings, AI citations, and crawler access on one schedule.
All three run together, so when one signal moves you see it next to the others instead of opening a separate tool to go looking for it.
You can see the drop. You cannot see the cause.
Any of the six things below can weaken the same page, and your dashboard reports all of them the same way: a number that went down last month. The cause sits underneath it.
Google changes
An algorithm update reshuffles rankings overnight. Last month's playbook stops working.
AI changes
ChatGPT, Perplexity, and Gemini answer the same question differently week to week. What earned a citation last week may not earn one this week.
Schema breaks
A CMS update or plugin change invalidates structured data with no warning.
Crawlers fail
A WAF rule, a JavaScript wall, or a blocked path stops search and AI crawlers from reaching your content.
Rankings drop
A page slides from position 3 to page 2. Search Console shows you the drop. It does not show you what caused it.
AI citations disappear
Competitors show up in AI answers and you don't. The cause could be access, understanding, relevance, authority, or freshness.
What runs on every scan.
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Root-cause classes
Access, understanding, relevance, authority, freshness, measurement.
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Answer engines tracked
ChatGPT, Gemini, Claude, and Perplexity, on the same prompt set.
0+
Checks per page
Surgbly runs crawl, render, schema, and access tests against every URL.
0%
Fixes carry evidence
No finding ships without the crawl or snapshot it came from.
0
Changes without approval
Read-only until you approve. Every deploy has a rollback snapshot.
Where you stand
A schema regression cost 21 points. Here's the recovery.
These are the two panels every Surgbly workspace opens on. The numbers here come from one example site.
Day 14: a CMS update silently changed Product schema on 18 pages. Surgbly found it, shipped the fix, and confirmed the score held.
For "best running shoe retailers," this is who gets cited, and how often you appear next to them.
Surgbly reruns the same prompt every week, so a gain or loss is measured against the same question rather than a new one.
How Surgbly works
Meet Surgbly
One workflow watches your visibility, works out why it changed, and fixes what it can. Every step leaves its evidence behind.
- 1
Detect
Surgbly watches your rankings, AI citations, and crawler access, and flags the moment one of them drops.
- 2
Diagnose
It pulls the evidence together: your page, the competitor outranking you, and the technical history. What comes out is a root cause with a confidence label attached to it.
- 3
Recommend
It sizes the impact and tells you what to do next: a Fix Pack for your own site, a Platform Task, an Influence Plan, or a Monitoring Rule if it's too early to act.
- 4
Auto Fix / Approve
For pages you own, Surgbly builds the exact before-and-after change and waits for your approval before deploying it. You can also set a policy that lets low-risk fixes go out on their own.
- 5
Verify & Learn
It reruns the check, confirms whether the fix held, and writes the result to your Fix History, which the next diagnosis on this site draws on.
The platform
The four jobs, with the numbers behind each one.
Surgbly watches Google and AI search, works out why visibility weakened, routes the fix, and keeps a record of what happened.
Diagnose
Every drop gets classified
Surgbly sorts each finding into one of six failure classes, so the queue starts with a cause rather than a symptom.
- Access34%
- Understanding26%
- Relevance18%
- Authority12%
- Freshness10%
Monitor
Crawler access
- GooglebotReaches
- GPTBotReaches
- OAI-SearchBotBlocked
- PerplexityBotBlocked
- ClaudeBotReaches
2 blocked on robots.txt
Monitor
Citation share by engine
- ChatGPT34%
- Perplexity22%
- Gemini17%
- Claude11%
Surgbly reruns the same prompt set against each engine every week.
Recover
Fixes confirmed live
- Re-crawled after deploy41 / 41
- Prompt re-run38 / 41
- Failed verification3
- /shoes/trail-runningCited
- /shoes/road-runningSchema valid
- /guides/shoe-fitCited
- /compare/brooks-vs-hokaNot cited
A fix counts as done once Surgbly re-crawls the page and reruns the prompt.
Recover
Fix Pack queue
- Product schema on template
- Meta description dedupe
- OAI-SearchBot access
- Offer availability JSON-LD
- Canonical tag conflict
- llms.txt refresh
Nothing ships without a human reviewing the diff first.
Learn
Who gets cited instead
Bubble size is how often a domain appears across your tracked prompts.
The sources behind every tile
Every tile above runs against the same sources. Pick one to see what Surgbly checks there.
What Surgbly checks
Rankings, indexing, and Search Console signals.
All of it feeds one queue, so there is no second dashboard to keep an eye on.
Why Surgbly wins
Other tools tell you something's wrong. Surgbly tells you why, fixes it, and proves it worked.
| Others | Surgbly |
|---|---|
| Reports | Recovery |
| Dashboards | Action |
| Alerts | Auto Fix |
| Manual Investigation | Root Cause |
| Guesswork | Evidence |
| One-time Audit | Continuous Recovery |
Eight weeks of one workspace
What a recovery looks like while it is happening.
This workspace hit a schema regression in week 3. Every panel below is a view the product already reports.
- Google rankings+10
- AI citations+27
- Organic traffic+10
Citations fell hardest and recovered furthest, which suggests the schema fix mattered more to answer engines than it did to Google.
Confidence climbs as past fixes on this site confirm or rule out a cause. Surgbly labels a low-certainty finding as low certainty instead of presenting it as verified.
Bubble size is total citations across the tracked prompt set.
Every visibility problem has a specific cause. Run the check for yours.
Search & AI Visibility Audit
Runs your site through the full check set and shows where visibility broke: ranking, crawler, or citation.
Run the full auditCrawler Access Checker
Shows which crawlers reach your pages and which get blocked, including Googlebot, GPTBot, and PerplexityBot.
Check crawler accessRaw vs. Rendered Checker
Compares what your server sends against what a crawler renders, so you can see if JavaScript is hiding your content.
Compare raw vs. renderedSchema Readiness Checker
Scans your structured data and flags what is missing, broken, or unreadable by an AI answer engine.
Check schema readinessllms.txt Generator
Builds a machine-readable summary of your site that AI crawlers can read directly.
Generate llms.txtAI Visibility Prompt Checker
Runs the prompts your buyers actually type and shows whether you or a competitor gets named.
Test your promptsAI Overview Source Gap Checker
Compares the sources cited in AI Overview-style answers against your own pages.
Check source gapsOrganic Loss Calculator
Turns a ranking or traffic drop into an estimated lead and revenue number.
Estimate the lossCitation share
Who answer engines name when your buyers ask.
This is the ranking across your tracked prompt set, and where you sit in it. Surgbly reruns the same prompts every week, so a gain is measured against the same question rather than a new one.
Third-party sources like Reddit are not yours to edit, so they route to an Influence Plan instead.
Built for the team that has to answer for visibility loss.
Founder-led SaaS
Leads dropped and you don't have an SEO person.
Surgbly checks rankings, AI mentions, and crawler access first, then hands you a list in priority order with the evidence behind each item.
See the founder workflowSEO & content agencies
A client asks if they show up in ChatGPT. You need an answer by Friday.
Run the same audit across every client workspace, export a report the client can read, and route the fix work from there.
See the agency workflowSEO & organic growth teams
Leadership wants an AI visibility report. Your current tools stop at "mentioned" or "not mentioned."
Get the failure class down to the query and page level, and tickets with enough detail that a developer will take them.
See the workflowThe objections that come up first.
We already use Semrush/Ahrefs.
Keep them for research. Surgbly handles what happens after: classification, fix packs, approval, and verification.
We can just check ChatGPT ourselves.
That works once. Surgbly makes it repeatable: the same prompts against the same engines, with every snapshot stored so you can compare runs.
Will this touch our website without asking?
No. Every owned-site change starts as a reviewable diff. Nothing deploys without approval and a rollback path.
Is AI visibility data even reliable?
Answers vary run to run. Surgbly stores snapshots, reruns prompts, and labels its confidence, so a single sample never gets reported as fact.
What about Reddit, reviews, and sites we can't edit?
Those become Influence Plans: outreach or content work you can assign to a person. Surgbly will not pretend it can edit a source you do not control.
Is this just another dashboard?
There is a dashboard, but the part you work in is the recovery queue: route the finding, ship the fix, verify it.
Questions
Worth knowing before you start a trial.
Which AI and search engines does Surgbly track?
Google Search, Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and Copilot. Each engine is tracked on its own and never blended into a single score.
What access does Surgbly need to my site?
Only the scope a workflow needs, which is usually a low-privilege CMS account or a scoped token. Surgbly never asks for billing or admin access.
How do changes actually get made?
Fix Packs ship as a reviewable diff with validation and a rollback path, and nothing deploys until you approve it. For profiles and listings Surgbly cannot deploy to directly, you get a Platform Task instead.
How do you confirm a fix worked?
Surgbly checks the page is live, then reruns the same prompts, crawls, or rank checks used to find the problem. Outcome monitoring runs separately for two to three weeks and reports improved, unchanged, worsened, or inconclusive.
Can I undo a change Surgbly makes?
Yes. Every fix is written only after the prior state is saved, so one click restores it.
What happens when I sign up?
You start read-only. You see the first finding before you approve anything.
Find out what's actually broken.
Start read-only. See the first finding before you approve anything.