AEO · AI prompt & topic research
Find the prompts worth tracking before you decide what to fix.
Surgbly generates prompt candidates from your site content, keywords, products, and competitors, classifies them by intent, and flags the ones where a competitor is cited and you're not.
Every tracked prompt gets an immutable version, so the same wording is measured every time.
- "best ai visibility monitoring tool"Commercial
- "how does ai visibility monitoring work"Informational
- "ai visibility monitoring vs profound"Comparison
- "ai visibility monitoring for agencies"Scanning…
38 immutable prompt versions saved, so the same wording is measured every time.
You can't track a citation gap on a prompt you never thought to check.
Most teams pick a handful of obvious prompts and stop there. The prompts actually shaping AI answers — comparisons, local variants, buying-journey questions — are the ones nobody wrote down.
Guessed, not generated
A short manual list of prompts misses the comparison and local variants buyers actually ask.
No intent grouping
Without intent classification, a commercial prompt gets tracked the same as a support question.
Wrong citation URL
A prompt can cite the brand’s domain while linking a page that has nothing to do with the question.
Prompts drift over time
Re-typing a prompt slightly differently each check makes week-over-week comparison meaningless.
How this feature works
From site content to a tracked, versioned prompt set.
Generate prompt candidates
Prompts are generated from site content, target keywords, categories, products, and named competitors. Each seed also fans out into related sub-questions and entities automatically.
Near-duplicates get merged automatically — 18 removed from this run alone.
212 candidates generated
Classify by intent
Each prompt is classified as informational, commercial, comparison, local, transactional, or support-oriented. All six groups stay visible, not folded into one count.
A commercial prompt never gets measured the same as a support question.
6 intent groups
Find where a competitor wins
Prompts where a competitor is mentioned or cited but the brand is absent are flagged directly. Each gap prompt links straight to the full provider-by-provider evidence, not just a flag.
Flagged automatically the moment a competitor appears and you don’t — no manual comparison needed.
6 gap prompts found
- You are absent from this prompt on all 5 providers.
Check the citation URL, not just the domain
Prompts where the brand is cited with the wrong URL are separated from prompts with no citation at all. A wrong-URL citation still counts as visibility, but it sends the click to the wrong page.
A domain match isn’t enough — the exact URL is checked against the page that should actually rank.
1 wrong-URL citation
Version and lock the prompt set
Once selected, prompts are versioned and locked so measurement stays consistent over time. Every version keeps a changelog, so anyone can see when and why a prompt’s wording moved.
Locked wording keeps this week’s result comparable to last week’s — not a slightly different question.
38 prompts versioned
Explore it yourself
Explore the prompt research workspace.
Key capabilities
Everything prompt research needs to stay measurable.
Generation
- Prompt ideas from content, keywords, categories, products, and competitors
- Intent classification: informational, commercial, comparison, local, transactional, support
- Query fan-out to related sub-questions and entities
Gap detection
- Competitor-appears-you-don’t prompts
- Mentioned-but-not-cited prompts
- Cited-with-the-wrong-URL prompts
Measurement
- Immutable prompt versions
- Demand proxies clearly labeled as estimates
- Saved prompt sets ready for daily tracking
Business outcomes
What changes once prompts are found, not guessed.
Track what buyers actually ask
Comparison and local prompts get found instead of skipped for the obvious ones.
See the exact gap prompt
Know which specific prompt a competitor wins, not just a vague sense of falling behind.
Citation accuracy, checked
Catch a citation pointing at the wrong page before it costs the click.
Consistent measurement
Locked prompt versions mean this week’s result is comparable to last week’s.
Why Surgbly does it better
A locked prompt set instead of a re-typed guess.
Traditional
- 1Someone types a handful of obvious prompts into ChatGPT.
- 2No intent grouping or gap detection.
- 3Prompt wording drifts between checks.
- 4Comparison stays a hunch.
Surgbly
- 1Prompts generated from content, keywords, and competitors.
- 2Every prompt classified by intent and checked for gaps.
- 3Prompt versions locked for consistent measurement.
- 4Gap prompts routed straight into AI visibility tracking.
Use cases
Built for the moment you don't know what to ask an AI engine.
Integrations
Built from the content and data you already have.
- Google Search Console
- WordPress
- Webflow
- Shopify
Questions
Answers before you have to ask.
Where do prompt ideas come from?
Site content, target keywords, product and category names, and named competitors.
What does "immutable prompt version" mean?
Once a prompt is locked for tracking, its exact wording doesn’t change — so this week’s result is measuring the same question as last week’s.
Are demand numbers exact search volume?
No — true AI prompt volume isn’t directly available yet, so demand is shown as a labeled proxy, not exact volume.
How is a "gap prompt" different from a normal prompt?
A gap prompt is one where a competitor is mentioned or cited and the brand is not — flagged for priority review.
Find the prompts worth tracking.
Generate a prompt set from your own site and see the first gap prompt.